Data Warehouse Project Snapshot
Project Requirement – Grow online sales of new models of mobile devices to existing and targeted customers.
Solution – Our expert BI team developed solution to display ads to showcase latest models of mobile devices at discounted prices, based on customers’ past and recent purchasing decisions. For example, if a customer having previous versions of iPhone logs into a website to pay bills, ads about latest iPhone models at discounted prices are displayed, to help generate a buying decision from him.
Results/Outcome – The sales grew by 50% over a three month period since the BI solution was implemented, justifying the customer’s investment.